Questionnaire Assignment - Free Essay Example

Questionnaire Assignment Company of choice: Event Cinemas New Zealand Topic of the questionnaire: marketing performance Intention of the questionnaire: to find out the marketing performance of the product named à ¢Ã¢â€š ¬Ã…“Gift Cardà ¢Ã¢â€š ¬Ã‚  (how often, the source and possible improvement), in order to better target and improve sales. What is your gender? Male Female Which age group do you belong to? Below 18 19 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 29 30 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 40 41 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 51 52 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 62 Above 62 How often do you go to cinemas to watch movies? Twice a week or more Once a week Once a month Once a quarter Once a year Never How do you usually purchase your ticket? Book online (Please go to Question 5) Buy at the counter (Please go to Question 6) Which website do you usually purchase your ticket from? www.eventcinemas.co.nz www.hoyts.co.nz Others (please specify _______________) Which payment method do you use more often? Cash or EFTOPS or credit card (Please go to Question 7) Gift Card/Movie Money/Other Vouchers (Please go to Question 8) Would you like to use Gift Cards instead? Yes (Please go to Question 9) No (Please go to Question 10) How do you obtain the Gift Card/Movie Money/Voucher? Buy it myself (If tick, where? __________________ ) Gift from friends or families or others (If tick, which period, e.g. birthday day, Christmas, etc, please specify __________________ ) What would encourage you to use a Gift Card/Movie Money/Voucher? Discount Card Looking Design Others (please specify _________________________ ) What would change your mind to use Gift Card/Movie Money/Voucher? Discount Card Looking Design Others (please specify _________________________ ) LO1 Q A regarding My Own Questionnaire Q1: To specify measurement method, four scales are commonly used, which are nominal, ordinal, interval, and ratio respectively. In my questionnaire presented above, the nominal scale can clearly be identified in the very first question à ¢Ã¢â€š ¬Ã…“What is your gender?à ¢Ã¢â€š ¬Ã‚  intended to categorize the interviewee. Though not as clear as its counterpart, the ordinal scale, I believe, can still be revealed in Q3, which focus on the frequency of the interviewee going to the cinema to watch movies, as it has identity and magnitude and can be sorted out in order, despite the slightly complicated appearance. The interval scale is used in Q2 regarding the age of the interviewee, where the interval is chosen as 10 years and the dimensions are deliberately more than usual in order to accurately capture the target market. Unfortunately, according to my understanding and observation, the ratio scale is not used the questionnaire below. As for the scaling method, à ¢Ã¢â€š ¬Ã…“identityà ¢Ã¢â€š ¬Ã‚  appears as male or female in Q1, à ¢Ã¢â€š ¬Ã…“magnitudeà ¢Ã¢â€š ¬Ã‚  used in Q3 shows growing trend of frequency in terms of going to the cinemas, à ¢Ã¢â€š ¬Ã…“equal intervalsà ¢Ã¢â€š ¬Ã‚  is specified as 10 years in Q2 to categorize and distinguish interviewees, while also in Q3 the dimension of à ¢Ã¢â€š ¬Ã…“Neverà ¢Ã¢â€š ¬Ã‚  was used to set up the à ¢Ã¢â€š ¬Ã…“minimum value of zeroà ¢Ã¢â€š ¬Ã‚ . Q3: Four primary scales of measurement are à ¢Ã¢â€š ¬Ã…“identityà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“magnitudeà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“equal intervalsà ¢Ã¢â€š ¬Ã‚ , and à ¢Ã¢â€š ¬Ã…“a minimum value of zeroà ¢Ã¢â€š ¬Ã‚ . Identity means that each number has a particular meaning. For example, in the common practice of rating a film on film-critic websites like IMDB, 5 or 5 stars means the film is brilliant or the reviewer is absolutely amazed by this particular film. 4 or 4 stars means the film is good, not great, yet still worth watching. 3 or 3 stars might label a film as mediocre while 2 or 2 stars show a film is very unflattering. Unfortunately 1 or 1 star could make a film as a disaster. Magnitude means that numbers have an inherent order from smaller to larger. Enjoying the convenience of the example listed under à ¢Ã¢â€š ¬Ã…“identityà ¢Ã¢â€š ¬Ã‚ , from 5/5 stars to 1/1stars, each choice of number is not only given a specific meaning or gravity of how a film is reviewed, but also can be sorted out in order from 5 the best to 1 the worst. Equal intervals means that the differences between numbers (units) anywhere on the scale is the same. The example of this scale can be easily seen as age-related questions where each given dimension enjoys the same interval, no matter how small or big the number itself it. A minimum of zero means that the zero point represents the absence of the property being measured, which I consider as a bottom line where nothing exist beyond. For example, the question of à ¢Ã¢â€š ¬Ã…“how oftenà ¢Ã¢â€š ¬Ã‚ , which concerns the frequency of oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s behavior, can have a dimension of à ¢Ã¢â€š ¬Ã…“neverà ¢Ã¢â€š ¬Ã‚  to set as the absolute zero. Q4: Comparative scaling means the items are directly compared to each other, while in the case of non-comparative scaling, each item is scaled independently of the others. In comparative scaling, the scale of paired comparison is commonly used. For example in my own questionnaire, Q5 has an attempt of doing a direct comparison between two websites of two major film exhibitors, Event Cinemas and Hoyts Cinemas, even though a mild third party as in à ¢Ã¢â€š ¬Ã…“othersà ¢Ã¢â€š ¬Ã‚  were listed as well just for collecting more information. Dollar Metric Comparison is also another useful scale for comparative scaling. To follow up my own questionnaire designed to find out the market performance of Gift Card, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢d like to add a question asking the interviewee how much they are willing to pay to get lager Gift Card Credits. Or in other examples, dollar metric can be seen in consulting the proper price for Burger Kingà ¢Ã¢â€š ¬Ã¢â€ž ¢s combo. In non-comparative scales, semantic scales are usual practice, which allows the interviewee to use extensive words rather than numbers to describe their feelings about a certain product or brand on scales with semantic labels. I think the example of this kind is obviously seen in questions starting with à ¢Ã¢â€š ¬Ã…“How do you feel after usingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ , such as shampoo or conditioner where interviewee can specifically describe the change of their hair. While the other common scale of measurement is called liken scales, where a set of degrees are given to the scale or label. For example, the question/statement could be à ¢Ã¢â€š ¬Ã…“The costumer service in Event Cinema is goodà ¢Ã¢â€š ¬Ã‚ , and the dimensions are choices for the interviewee to agree or disagree to the statement with even extra emotion added. Q5: Cluster analysis Cluster analysis can be understood as group analysis, meaning the objects be analyzed tend to have similarities with each other yet however these similarities are not shared with other groups. These similarities are commonly seen as age, gender, income, country, religion and so on. In my field of research on Event Cinemas, clusters are quite common and easily seen. In my last questionnaire designed to see the marketing performance of the product named Gift Card, my very first two questions were specifically designed and intentionally put in the very beginning of the questionnaire to channel the respondents to their clusters. The first question, à ¢Ã¢â€š ¬Ã…“What is your gender?à ¢Ã¢â€š ¬Ã‚  was meant to categorize the respondents into different gender in order to see thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s any difference on customer behavior between the two à ¢Ã¢â€š ¬Ã¢â‚¬Å" Whoà ¢Ã¢â€š ¬Ã¢â€ž ¢s more leaning towards using Gift Card, male or female? The second question, à ¢Ã¢â€š ¬Ã…“Which age group do you belong to?à ¢Ã¢â€š ¬Ã‚  meant to further comb the respondents and the age scale were used to dive deeper in the purpose of seeing which age cluster is the most user/consumer of Gift Card à ¢Ã¢â€š ¬Ã¢â‚¬Å" teenagers below 18, or young adult before their 3 0s, or the middle agers, or even the seniors? The three characteristics of a good quality clustering analysis are as follows: A clear object In order to conduct a good quality clustering, the object of this analysis shall be clearly identified and carried throughout the researching. Or if put in simple words, it means, à ¢Ã¢â€š ¬Ã…“You should always know what you want and what you are doing.à ¢Ã¢â€š ¬Ã‚  Thus in the practice of conducting the questionnaire, the interviewer can be able to clearly identify what kind of respondents are needed to better contribute to the research. Otherwise, things tend to run out of the track. Similarities and differences Similarities are the glue that attaches each to be a member of the cluster. Thus similarities are expected and easily discovered among the group, which help and contribute to the research. However, differences can also exist within the same group, though easily neglected, which may be worth looking into as well. Good implementation Words stay as words if not well spoken, so do analysis and research. No matter how many clusters you fancily gather, if the result of the research doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t deliver well in terms of the whole research, the clustering itself is nothing but a window decoration. In another perspective, in order to put clustering in better use, the proper methods shall be used, for example, the clusters shall be carefully divided, meaning each of the clusters need to be clearly cut and defined, to avoid any possible mix up which definitely contributes to wrong data analysis. LO2 Q6: Quantitative and qualities methods and examples Quantitative methods, as it literally shows, means numbers, which makes the research measurable. Its advantage and disadvantage are as follows: Advantage: given its numerous nature, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s easier to compile the data and make further analysis, which in a way makes the result more objective. Disadvantage: despite its convenience of using the numbers, the method itself is usually used for larger scale of research, which can be not only unnecessary but also very costly. Qualitative methods, on the other hand, are more of descriptions or words that respondents use to express feelings they have regarding the questions. In this sense, its advantage and disadvantage are surely different yet as specified below: Advantage: since ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a purely description, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very easy to understand and help a great deal specially in specifying feelings interviewees have towards a certain product. And ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also good to collect more and lively details. Disadvantage: exactly because of its form of description, no statistic data can be applied to this method, which in return makes the method itself very limited in using. Q7 Depth Interviews Definition: Approved by the client, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a secure and confidential conversation between an interview and a respondent. Guided by a thoroughly composed interview, the interviewer conducts the conversation encompassing the topics that are crucial to the purpose and the issue of the survey. Advantage: This particular method excels in reaching a large sample, which greatly contributes to abundant data collection. Disadvantage: Exactly due to the advantage mentioned below, the method can be very time consuming, as unlike conventional telephone or online questionnaire, the respondents are approached and invested in with more times. Example: Unfortunately this method was not used in my last questionnaire regarding the marketing performance of Gift Card. However, after learning it in the class, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢d like to add it to polish my questionnaire in terms of getting more specified and individualized feedback from the customers. Since the mission of my questionnaire is to see the performance of Gift Card in the market (e.g. is it widely enjoyed or not? What can be done to improve it?), the method of depth interview can be used in digging out customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ suggestions on how to better use the card. Therefore, it shall include a set of well-structured questions targeting at specifics of their after-use feelings and suggestions. Focus Groups Definition: The method of focus groups usually refers to a group of 10 or fewer people, who are asked of a series of questions or to given their opinions on new products. The data gathered from focus groups are viewed ad studied to measure the reaction of the larger market population. Advantage: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s an easy method to measure customer reaction, as usually the nature of the method can provide immediate ideas for reaction or improvement towards certain products or even impression of companies or competitors. Disadvantage:Compared to individual interviews, focus groups tend to lose touch with each member of the group whose specific opinion may provide more insight. Exactly because ità ¢Ã¢â€š ¬Ã¢â€ž ¢s not in depth, thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s a possibility that the member may not express their honest and personal opinions about the topic at hand. Example: In my questionnaire, a dimension/thought was lay out to target at people of different ages, in the purpose of seeing clearly which age group Gift Card plays better in. So when conducted, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢d like to choose five respondents for each age group (six groups in total), the cluster of whom should be able to represent their age and give me a better idea. Projective Techniques Definition: Projective Techniques are indirect and unstructured methods of investigation which have been developed by the psychologists and use projection of respondents for inferring about underline motives, urges or intentions which cannot be secure through direct questioning as the respondent either resists to reveal them or is unable to figure out himself. Advantage: Being useful in giving respondents opportunities to express their attitudes without personal embarrassment, this method helps the respondents to project his attitude and feelings unconsciously on the subject under study. Disadvantage:This method has a big demand on highly trainedinterviewers and skilled interpreters, which are rarely seen or hard to find in daily common practice, which certainly brings obstacles to carry out the research. Example: Well portrayed in a once-popular US TV series named Lie to Me, this amazing method, carried out by highly skilled interpreters who are usually excellent psychological professionals, plays a wonderfully crucial role in correctly projecting potential criminal behaviors. Random Probability Sampling Definition: It is a random sample from whole population that each individual in the population of interest has an equal likelihood of selection. Advantage: One of the main advantages of probability sampling is that it offers a feeling of fairness among the people who are or are not chosen. Disadvantage:If applied with a large scale, it could potentially be very time consuming. Example: As an easy and convenient method, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s widely and commonly seen in à ¢Ã¢â€š ¬Ã…“lucky drawà ¢Ã¢â€š ¬Ã‚  sort of activities or even sales promotions. Q8 Face-to-Face Interviewing Definition: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a conversational method that requires a face-to-face approach or way of communication between the interviewer and interviewee. Advantage: With the fun of meeting the respondent in person, this method enables the interviewer establish rapport with potential participants and therefore gain their cooperation. Disadvantage: If applied in large scare, this method can be very time consuming and expensive. Example: As for my own research with the help of my questionnaire, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢d like to gather more information by conducting more questionnaires in this method, which enables me to see more details, especially the spontaneous reactions from potential customers. Telephone Interviewing Definition:It means interviews conducted by the mean of telephone communication. Advantage: Thanks to the convenience of making a phone call, the method can save the researcher much time. Disadvantage: The response rate may be less than the rate of face-to-face interviewing as various possibilities may stand in the way, such as the wide dislike towards telemarketers may stop someone from even answering the call. Example: I remember back in China, whenever I purchased something from an optical shop with which I had a membership card, a call always came asking if I was happy about the service. Postal and Self-Completion Market Research Definition: This method refers to the questionnaires sent via post, which rely on the respondents themselves to finish and submit. Advantage: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s easy to be applied for large scale researching and has very low cost. Disadvantage: Thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s no guarantee that enough surveys will be filled in to form an accurate view of the research group. Example: I think ità ¢Ã¢â€š ¬Ã¢â€ž ¢s commonly seen as a single leaf of page inside a magazine, which asked for the readersà ¢Ã¢â€š ¬Ã¢â€ž ¢ feedback on this particular issue, purchased. Omnibus Market Research Surveys Definition: Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a method where data on a wide variety of subjects is collected during the same interview. Advantage:Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a good way to save the cost because the sampling and screening costs are shared across multiple clients. Disadvantage: Since ità ¢Ã¢â€š ¬Ã¢â€ž ¢s conducted by sharing time and efforts with other topics, the particular topic of this research might be less emphasized or in some cases even neglected, which would certainly affect the result. Example:In my personal experience of being à ¢Ã¢â€š ¬Ã…“researchedà ¢Ã¢â€š ¬Ã‚  on, when it comes to female consumer behavior, a few products would like to line up together to ask the questions, such as makeup and perfume. Chanray Chen DB681

Coriolanus the Overgrown Child Analysis of Language to Interpret the Character - Literature Essay Samples

Shakespeare conjures in Coriolanus a character who manifests at times the immaturity and childishness of a typically arrogant and naà ¯ve Shakespearean antagonist; yet so too does he render a sense of Coriolanus’ virtuous nobility and honesty which one would find in an archetypally sympathetic Shakespearean protagonist. Thus, Shakespeare splits critics and audiences alike into these two camps, although Coriolanus is seen to be a great spirit due to the fact that his major flaw being the brutality of his behavior towards the people is in fact born from the same candor which makes him so honorable throughout the play, thus suggesting that his flaws do not come from malevolence, but from misguided principles. Shakespeare conveys to the audience an aura of Coriolanus’ greatness primarily through his nobility and modesty, manifested throughout the play. Following his conquest of Corioles, Cominius and his men heap praises upon him such as ‘we thank /our Rome hath such a soldier.’ Through the contrast of the grandiloquence of this speech when compared with the bare and uncomfortable words of Coriolanus, ‘I have done as you have done,’ his humbleness and modesty as well as his reluctance to speak arrogantly of his own deeds are accentuated. Martius further displays this modest quality when he refuses the proposed plunders of the battlefield, ‘but cannot make my heart consent to take / a bribe to pay my sword,’ enhancing his greatness in the audience’s mind by his use of the word ‘bribe’, which alludes to the looting by his comrades in Corioles, thus elevating his nobility, as he fights for the cause, and ‘for my country’, rather than for his own reward. Furthermore, the synecdoche of ‘sword’ to represent the whole of his valiant fighting manifests Cor iolanus’ great modesty by his reluctance of describing his own deeds, thus accentuating his nobility, and amplifying the greatness of his actions. Similar modesty is manifested in his muting of his actions as described to the crowd – ‘Scratches with briers, / scars to move laughter only,’ which further exemplifies Coriolanus’ discomfort with being lauded through the meiosis of his great gashes, seen by the audience as he returned from Corioles, as ‘scratches,’ hence amplifying that Coriolanus has no need to justify himself to others, portraying him in a truthful and humble light. This nobility is further accentuated when he is compared with the glib Tribunes of the people, whom Shakespeare portrays as deceitful and manipulative. Shakespeare supplements this humbleness and nobility through the scenic juxtaposition of Act 3: Scene 3, and Act 4: Scene 1. Following Coriolanus’ self-exiling from Rome, one might expect his unrelenting choler to brew up yet again, but Shakespeare uses the juxtaposition of his anger at the plebeians in Act 3: Scene 3, ‘you common cry of curs, whose b reath I hate,’ with the composed and noble Coriolanus in Act 4: Scene 1, ‘I shall be loved when I am lacked.’ Shakespeare amplifies the contrast between these two scenes with the cacophony of his diction in Scene 3: Scene 3, compared with the mellifluous sound of his words in Act 4: Scene 1, hence enhancing his kindness and sensitivity in Act 4: Scene 1, and evoking a sense of pathos for the expelled Coriolanus, elevating his great image. Shakespeare uses an inversion of the family roles in Act 4: Scene 1, with Coriolanus consoling his irate and emotional family, ‘Come, leave your tears; a brief farewell,’ whilst the audience has previously seen his family calm his own choler in Act 3: Scene 2, ‘Come, come, you have been too rough,’ which through the inversion of the situations, and the repetition in the two scenes of ‘come,’ raises Coriolanus’ great image as he says stays composed in a torrid circumstance as the rest of his family crumbles, leaving him with a strong and heroic image as he leaves for Antium. Coriolanus’ image is made more honorable by the frankness and honesty of his character; he cannot act or masquerade, and feels compelled to portray his true character in public situations, rather than ‘play the part’ of a tribune or politician. This phenomenon is portrayed by Menenius’ view that ‘his nature is too noble for the world. / He would not flatter Neptune for his trident,’ which makes striking and bold to the audience through the grand metaphorical reference to the Gods his refusal to cajole the people or the politicians. Menenius further conveys Coriolanus’ candor through ‘his heart’s his mouth,’ which, through the synecdoche, is representative of Coriolanus’ habit of speaking things as they are, by the simplicity and plainness of the phrase itself, when compared with the grandiosity of the metaphorical reference to the Gods referenced before. Coriolanus’ language itself so too portrays his innate honesty; when the plebeians declare that he will be hurled off the Tarpein Rock, he replies by saying ‘No I’ll die here. / There’s some among you beheld me fighting,’ which portrays his definitive probity, through the conclusively short phrase and end-stop of his first sentence combined with a lack of grandiloquence. His willingness t o fight also portrays his innate honesty – the resolution of a dispute by physicality rather than words carries with it an inherent candor and lack of masquerading, compared to the slyness and shrewdness of words. Coriolanus’ hatred of imitation is similarly manifested in his protests to his family who want him to speak mildly to the people, ‘would you have me / false to my nature? Rather say I play / the man I am,’ which utilizes the enjambment to emphatically place ‘the man I am’ on a separate line to make clear his principles of speaking his own voice, rather than the voice of a glib politician. When the conflict of Coriolanus and the people comes to a head, he finally gives up with his efforts to be repentant, and instead bursts into a raging fury, beginning with a cacophonous and choleric outburst to the plebeians, ‘you common cry of curs.’ Despite the childish nature of this rage, the honesty manifested is paradoxically somewhat admirable, and it offers a break from the glib and oily nature of the tribunes. Coriolanus finishes this rage with, ‘Thus I turn my back. There is a world elsewhere,’ which portrays him in a great light a s he leaves, by sentencing himself to be exiled, rather than being ordered by the plebeians whom he loathes. He leaves the scene in a light true to his character, and his final line uttered breaks the rhythm of iambic pentameter with a line of iambic trimeter, portraying the unexpected end to his rage (exiling himself) and the magnificence with which he left the scene on his own volition, hence leaving the audience with an image of Coriolanus as a great spirit as Act 3 ends. Despite these noble qualities, many critics see Coriolanus as a severely-flawed antagonist on account of his arrogance and narcissism. In the first scene of the play, Coriolanus angrily reacts to the riots of the plebeians who are unhappy about the ongoing famine, with Shakespeare initially portraying him as hubristic and childish. Upon being told of this civil strife, he breaks into a choleric speech, saying ‘and hews down oaks with rushes. Hang ye! Trust ye?’ which through the two sets of spondaic rhythms at the end of the line, conveys Coriolanus in a supercilious light through the disruption of the iambic meter. He further says about the plebeians, ‘I’d make a quarry / with thousands of these quartered slaves,’ which supplements Coriolanus’ arrogant light by his use of the word ‘slaves’ to describe the Plebeians which conveys his imperious and elitist outlook on those who are socially inferior to him, dictatorially seeing himself as superior to the public. Coriolanus is similarly degrading to his own soldiers, whom he humiliates by hurling hyperbolic insults t owards them, such as, ‘you herd of – boils and plagues / plaster you o’er,’ which uses the grandiloquence of his language in conjunction with the aposiopesis which represents the confusion and rashness of Coriolanus’ insults, portraying them as empty words to vent his anger hence conveying him to the audience as childish by the manner of his rage, which one could compare to a child’s tantrum. This image is amplified further by the hubris of his speech when addressing them, manifested in ‘Mark me and do the like,’ which through the contrast of ‘you herd of’ in the afore cited quote with ‘mark me,’ exaggerates the difference between ‘you’ and ‘me’, thus portraying the lowly opinion that Coriolanus has of his men, and the separation between the men and their arrogant leader, hence further conveying Coriolanus’ haughtiness. His commands are subsequently undermined through the bathos of Coriolanus’ grandiloquent rage at his soldiers, followed by their refusal at going into battle with him because of the foolishness of his plan ‘foolhardiness! Not I,’ which renders the childishness and imprudence of Coriolanus to the audience as he is undermined by his inferiors, hence amplifying the image of an overgrown child. Coriolanus’ childish image is further seen in the crudity of his diction, manifested in his insults hurled at the tribunes, ‘bald tribunes’, ‘old goat’, and ‘rotten thing,’ which are accusations one would find coming from the lips of an enraged child rather than those of an established military leader. This immaturity and lack of composure is further exhibited in his hyperbolic reference to the Gods in ‘by Jove himself,’ which shows through the haughtiness of his outburst a sense of a tantrum. These same hyperbolic outbursts are seen frequently in the diction of the protagonist in King Lear, who is unanimously seen by critics, at the beginning of the play, as a childish and immature character, thus enhancing the sense that Shakespeare wishes Coriolanus to be portrayed as an overgrown child. Coriolanus’ mother, Volumnia, plays a key role in Coriolanus’ depiction as an overgrown child by the way she dominates and governs his life, as a mother would to their young offspring. The bathos manifested when Volumnia demands that he goes back to the marketplace, and Coriolanus instantly abandoning his principles, ‘pray be content. / Mother, I am going to the market-place,’ portrays the image of him buckling when his mother opposes him. Volumnia’s control is made even more pronounced by Coriolanus directly addressing her – ‘Mother’ which suggests that he is merely going ahead with it to please her, rather than by his own volition. Shakespeare creates, in Caius Martius Coriolanus, a complex character, leaving the audience with conflicting opinions of him as the play draws to an end. He is, by all accounts, the typical tragic protagonist, whose flaws eventually prove to be his own downfall, and this proves to be the case in Coriolanus though it is his characteristic honesty to the hostile people which has him exiled, and his final emotional succumbing to his family which has him branded a traitor, and consequently slaughtered. The audience is therefore left with sympathy for Coriolanus, feeling that the honesty of his diction, and the sensitivity eventually shown to his family, are noble qualities which lead to his murder, thus Coriolanus dies in a virtuous light, leaving the image of him in the audience’s minds as one of a great spirit.